Interviews and ideas exploring how understanding, trust and meaning are formed.
SJK Labs helps founders and leadership teams shape how their organisations are understood by customers, investors, talent and AI systems.
We start by understanding your commercial objective and where understanding is breaking down. From there, we build the right programme.
Narrative Architecture is the discipline of designing the ecosystem of signals, evidence and communications from which understanding is formed.
Like journalists, we interrogate ideas, challenge assumptions and uncover the stories that already exist inside your business.
Only then do we build narratives designed to stand up to scrutiny from both humans and AI systems.
We will always encourage recorded interviews and original thinking over churned-out content.
We measure whether the organisation has become easier to understand, trust, differentiate, retrieve and choose.
That might be because you are building a category-defining company, preparing for investment, entering a new market or trying to explain a complex product more clearly.
It might also be because marketing needs strategic communications support, or because the business is adapting to an AI-era buying journey and the story is no longer holding together.
SJK Labs is not another PR agency, not a lead generation factory and not a content hamster wheel.
It exists to help organisations communicate what makes them commercially valuable, then ensure those signals are reinforced across the channels that matter.
Narrative architect and business and reputation strategist helping founders and leadership teams build organisations that are clearly understood, trusted and chosen.
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Sarah Kemp, Founder of SJK Labs, is a trained journalist and communications leader with almost two decades' experience helping organisations become better understood.
She has led communications in-house for FTSE 250 recruitment leader PageGroup and Moove, the Uber-backed, Waymo-partnered mobility company, as well as advising businesses across hospitality, SaaS, fintech and emerging technology through agency and consultancy roles.
As a journalist, Sarah interviewed some of the world's biggest names, from Tim Minchin to Blur, before going on to build a Top 10 Apple podcast. Today, she hosts PRception, where she speaks with founders and researchers exploring the future of AI, communications and organisational understanding.
She is an active participant in the global AI research ecosystem, regularly engaging with frontier researchers, founders and operators to ensure SJK Labs is informed by where AI is going.
If the business is stronger than the way it is currently being understood, SJK Labs can help you see where the gap is opening up and what needs to change first.